Word Celebrity Blog

She’s the queen of celebrity merchandising, and Jessica Simpson's latest line of product falls into the fine jewelry category.

The “Dukes of Hazzard” hottie has become the first celebrity license for Firestar Diamonds, and her Diamonds Are a Girl’s Best Friend collection will be available in Zales stores this fall.

Zales honcho Theo Killion told press, “Jessica Simpson is viewed as the girl next door, and our guest is a midmarket guest and we believe she is someone that they can identify with. She has great reach and great power across a number of different categories, so doing a diamond fashion collection made perfect sense.”

Jessica shared, “Jewelry is such personal expression of style and taste. This collection has allowed me to create pieces that truly reflect who I am, and that can become a keepsake for lifetime. The collection is beautifully crafted. The designs are airy and artistic and so easy to wear.”

Photo Credit: WWD